Sunday Sensing: Week 26
Selection of readings from various domains to keep in mind as you design and strategize
Welcome to week 26 of Sunday Sensing, the destination for Color, Material, and Cultural news + insights
A few rules to Sunday Sensing
Domains will change based on what I find interesting and/or important
I will be focusing on North America (US, Canada, Mexico). Sticking to the region I am based in keeps ideas much more accurate and relatable
Articles collected and shared will cover Monday - Saturday. Sunday we rest n read
Key Takeaways
Yellow gets bold like mustard. Add a yellow tie to the wardrobe
3D Printing is finding its niche well worth paying attention to
Nike x Levis = Jneakers no one asked for?
MUSTAAAAAARD!
Summer is already sizzling and as a lover of all bbq’s and cookouts, I’m locked and loaded for a grilled glizzy’s smothered with the infamous Heinz sauce. I won’t front, I’m particular when it comes to the condiments that dress up my shaboingboing on a bun. If we’re at the function, ketchup is on the table for the kids and nephews only. No Unc shall squirt the red stuff on a Nathan’s. There’s an exception for the LA street dog. Because they will run you $8+ these days, I need the cook to squirt out every bottle in their arsenal on to my bacon wrapped dog. If it’s an infamous NYC midtown water dog, keep it simple with kraut and mustard and keep the steppin. This summer we let yellow shin in all it’s glory! All others fall back.
Tracking: Yellow
In all seriousness, Yellow is making a name for itself this year. First introduced subtly as a butter yellow, the color is moving along across domains. It’s bright, energetic, fashionable, sporty, and elegant all at the same time. What’s there not to love? Be fearless with this color space and it will reward you undoubtedly.
Nike Introduces FlyWeb
3D Printing has been having a renaissance and Nike is leading the pack by injecting the technology with the special swoosh sauce. The Nike Air Max 1000 graced us with what the brand is capable of as they seamlessly the 3D printing with their Airmax tech. But more impressively so is their introduction of their very own material / technique: Flyweb. A TPU based 3D printing structure that designed and engineered for performance apparel. The pieces are beautifully constructed while functioning for elite athletes.
Additive manufacturing finding its lane
3D printing at this level is treated similarly to that of high-end luxury: limited runs, bespoke, high price point, made to order. Creatives have long believed 3D printing was going to be the major unlock that would distribute products to the masses right in people’s homes. Every household owning a micro factory hasn’t been panning out at all, and that’s okay. I believe the technology is finally finding its niche that makes sense: high engineering/high design outputs. Architecture and performance apparel are perfect outputs for 3D printing that shows off why the technology has more innovation to offer.
Ultimately it comes down to achieving what mass manufacturing cannot accomplish vs competing with it. 3D Printed Pokemon planters are cute n all but if you can find it on Amazon, Etsy, or Temu….what’s the point?
The Olympics are coming to the US very soon, so keep an eye out for more FlyWeb on athletes competing for gold. Keep a lookout or compression sleeves, sports tops, and footwear on team USA. All made to the specs of the athlete’s body.
Where 3D Printing can grow (and succeed)
Formula 1: Car parts and driver gear
Beauty: 3D printed face masks specific patterns or textures to cleanse or protect the skin
Tennis: Some kind of innovative racket should be in the works soon
Pastries: Beautifully 3D printed toppings and frostings on cakes, chocolates, and donuts.
At the same time Nike’s clout chasing falls short
Nothing about this collab feels fresh, unique, or worth anymore than this one sentence.
Color Sensing
Jo